The Australian Institute of Magic
The TryBooking helpline that event organisers can call and the reasonable ticket fees are the biggest advantages.
The Australian Institute of Magic (AIM) is at the forefront of Australian magic, committed to elevating the standards of magicians nationwide and nurturing emerging talent.
Based in Melbourne, AIM brings together magicians, performers, and audiences through a variety of events, from large festivals to intimate showcases.
With a focus on offering a diverse array of experiences, AIM ensures that both aspiring magicians and seasoned professionals have the opportunity to grow, perform, and engage with their craft.
One of AIM’s flagship events, The Melbourne Magic Festival, is an iconic event in the Australian magic calendar, drawing crowds of up to 18,000 attendees.
This annual event spans two weeks during the winter school holidays and offers a mix of performances, workshops, and lectures.
AIM also hosts monthly artist development showcases at Arts Centre Melbourne's The Channel, these sessions provide a platform for emerging magicians to hone their craft, receive feedback, and perform before live audiences, fostering growth and innovation within the magic community.
Additionally, at The Laneway Theatre in Northcote, AIM runs weekly magic shows that bring audiences up close to the magic, providing an intimate setting for performances that leave a lasting impression.
Challenges with Previous Ticketing Systems
Before TryBooking, AIM utilised the Northcote Town Hall’s in-house booking service and other online event platforms for ticketing. However, these platforms presented significant challenges.
"Other platforms charged high fees and had complex systems for both ticket buyers and show producers." Tim Ellis, President of The Australian Institute of Magic
AIM sought a solution that was cost-effective and user-friendly to enhance the ticketing experience for their diverse range of events.
Transition to TryBooking
The move to TryBooking marked a significant improvement in AIM's event management:
The transition was straightforward, allowing AIM to quickly adapt to the new system. While occasional updates required brief adjustment periods, the overall platform remained intuitive and easy to navigate.
"TryBooking was far simpler to use than other platforms. New features take some time getting used to, but they’re worth it!"
The ability to understand and implement new features as they were introduced ensured that AIM could continually optimise their event management processes.
Beneficial Features of TryBooking
Several features of TryBooking have been particularly advantageous for AIM.
Comprehensive Dashboard: The centralised dashboard provides an overview of all events, tickets sold and revenue breakdown. While providing clear navigation to find features and reports that matter to your events.
Producer Access: Allowing AIM’s festival producers to switch between different event accounts to verify other magicians and event organisers of the festival are properly setup, ensuring consistency and quality across all events. While also being able to track sales and view reports of these events to monitor their success.
"As a festival producer, I can check others’ event setups, saving tons of time," Ellis explains.
These features have allowed AIM to focus more on delivering exceptional magic experiences rather than event administrative tasks.
But the impact hasn’t just been for AIM themselves, they noticed a noticeable impact on their ticket buyers.
Easy To Use Booking: Since implementing TryBooking, AIM has observed notable improvements with a significant decrease in customer calls regarding ticket purchases, indicating a more intuitive buying process.
These enhancements have contributed to a smoother, more enjoyable ticketing process for both AIM and their patrons.
Why Should Event Organisers Use TryBooking?
AIM’s number one reason for anyone to join TryBooking is to simply enjoy the responsive helpline that ensures that any event organisers receives timely assistance for their event setup and guide them on their events.
While the reasonable ticketing fees make events more accessible and financially viable, especially for small community events looking to grow.
"The helpline for event organisers and fair ticket fees are TryBooking’s biggest strengths." Ellis highlights.
Conclusion:
For The Australian Institute of Magic, TryBooking isn’t just a ticketing platform, it’s a trusted event partner that makes hosting magic shows easier and more enjoyable.
"TryBooking is a game-changer. It’s reliable and user-friendly for all kinds of event runners."
With an intuitive interface, outstanding support, and fair pricing, it’s no wonder they recommend it to fellow event organisers.
